We compile and interpret data surrounding your guests’ spending habits and feedback to craft informed menus designed to resonate with your guest base.
Our analytics arm, E15, offers a range of data analytics and reporting capabilities that will enable you to uncover hidden patterns, unknown correlations and other helpful information that can be used to make better-informed business decisions.
Our “smart pricing” capabilities ensure products are priced to maximize consumption and satisfaction.
Focusing on more than just historical data, our statistical approach will look at key performance indicators (KPIs) to support the priorities and outcomes that matter most to your business. We strive to identify and implement a price point that maximizes revenue while minimizing demand loss.
Using our guest feedback data, we create menus that reflect regional preferences in each marketplace, increasing guest satisfaction and participation.
The following visual illustrates the average value to market across all sites where pricing was accessible. This data can be utilized to set initial prices at a desired value determined by Alcon , considering price or value standardization across all markets if preferred. On average, Alcon provides a 35.5% discount compared to the market.
The following visual illustrates a subset of items within HQ compared to the Fort Worth market. This can create a value-based strategy at the item level that is in line with Alcon’s goals and initiatives.
The following visual illustrates the average value to market across all sites where pricing was accessible. This data can be utilized to set initial prices at a desired value determined by Alcon Laboratories, considering price or value standardization across all markets if preferred. On average, Alcon Laboratories provides a 35.5% discount compared to the market.
The following visual illustrates a subset of items within HQ compared to the Fort Worth market. This can be used to create a value-based strategy at the item level in line with Alcon Laboratories goals and initiatives.
The following visuals illustrate average market prices alongside current on-site prices for Fort Worth, Houston, Irvine and the Huntington sites. This information shows where there may be an opportunity to take pricing, dependent on Alcon’s determined value goals.
